Today’s Military
With the interest of young adults fading and parents growing resistance to the Military, our mission was to transform how people view service as a last resort to a rewarding future.
Through a hyper-bundled campaign of digital and social assets as well as a site redesign, parents and young adults were able to see the benefits of service.
Agency: MullenLowe
Client: Department of Defense | Joint Advertising Marketing and Research
2019 Web Award for Outstanding Achievement in Web Development
We captured documentary style videos sharing real stories of how parents reacted to their child’s desire to join the Military and the personal growth that followed.
OLA targeting adult influencers