Nursery Rhymes

2017 Year-End Campaign

The year end Nursery Rhyme Campaign for Save the Children hijacks childhood itself by juxtaposing the music and lyrics of these well-known nursery rhymes against the stark reality of children living in worn torn countries and their lost innocence. The campaign focused on driving year end donations by contrasting whimsical childhood nursery rhymes with devastating real-life situations.

Agency: CTP
Client: Save the Children

The Hatch Awards 2017
Merit Winner | Cause Related Marketing Campaign